Apple’s new anti-tracking privacy features on iOS 14 would make Facebook’s User Network incapable, triggering publisher sales to drop dramatically.
Facebook alerts developers about privacy updates in a forthcoming iOS update would significantly limit its ability to monitor user behavior through the entire Internet and app ecosystem and prohibit the social media site from delivering targeted advertising to consumers within other, non-Facebook applications on iPhones.
iOS 14, the upcoming Apple version is due to hit an iPhone near you this fall. In addition to the other different consumer-facing features, iOS 14 allows Software developers to alert consumers if their software receives a special application identifier, known as an IDFA (Advertisers ID).
The IDFA is a randomly generated string, assigned to a computer by Apple. (Google assigns identical numbers to Android devices.) Instead, applications will use those codes to connect user interaction together. Google, a local shopping app, and a local weather app.
Facebook, a local shopping app, and a local weather app, for example, may all have access to the tag. This cross-app data will also be used by Facebook and other advertisement agencies to put tailored advertisements for advertisers on other devices and is what Facebook does for its User Network program.
Currently, Facebook alerted developers of the updates forcing users to opt-in making the IDFA practically worthless. Facebook applications available on iOS 14—including Twitter, WhatsApp, Instagram, Messenger, and a host of all others — will no longer accept IDFA customers.
Facebook disclosed in a blog post saying
Facebook further says,
The company is probably right because individuals seem to be not getting their identification tracked when dealing with the option because that will have a total effect on the Facebook viewers’ network.
However, policymakers and advocates for privacy may argue with Facebook about whether this is a negative thing.
Facebook’s handling of distinct elements of customer privacy and user data is now almost constantly under fire. It settled with the Federal Trade Commission last year for a record $5 billion penalties over a collection of user-related privacy allegations.
The ability of Facebook to monitor and link anyone’s internet behavior through apps and platforms has been a big part of its advertisement policy since 2013 when it bought a company called Microsoft’s Atlas for around $100 million.
Currently as outlined by Facebook, the purchase offered “an incentive” for “advertisers and sponsors” to get “a comprehensive view of campaign results” through “different platforms.”
Briefly, it was the mystery that Facebook invented the golden recipe in online advertising to collect and extend the resource collection — which has been built fully into Facebook’s advertiser network for a long time because of less advertising results in reduced revenue.
Lastly, Facebook’s alliance with Apple seems to be strained. Last week Facebook followed the lead of Epic Gaming to take a public shot at Apple over the 30 percent charge that Apple charges from every digital purchase made with an iOS device.